We know that other online marketing companies commonly treat their customers poorly. How? Because we used to use them. That’s why we started uncommn, to solve that issue once and for all. They were slow to respond, provided poor or wasteful leads, failed to meet your expectations—but those are exactly the kind of problems uncommn doesn’t tolerate. We hold ourselves to a higher standard, refusing to offer you anything less than our best. That means strong leads that lead to revenue, attentive customer service, and more calls and visitors than you ever thought possible.
What is it?
SEO stands for “Search Engine Optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Why is it important?
Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your website or customers to your online store you need to be in the top positions. SEO is not only about search engines but good SEO practices improve the user experience and usability of a website. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
PPC (Pay Per Click Advertising)
What is it?
PPC, or Pay Per Click, is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear alongside, and increasingly above, the non-paid organic search results. The search engine is then paid every time a user clicks on the sponsored listing.
Why is it important?
PPC advertising offers a cost-effective way to boost an advertisement online while still netting a considerable profit. It also allows your organization’s results to appear before competitors and the organic listings.
Implementing PPC into your marketing strategy offers a slew of benefits that emphasize its importance such as:
The most popular PPC advertising system around the globe. It represents 78 percent of US desktop paid search clicks and 95 percent of US smartphone paid search clicks based on a recent report. Due to its influence and reach, Google AdWords is crucial to incorporate PPC into your marketing strategy.
Google uses keywords to display advertisements for AdWords advertisers that match the search queries of consumers. Utilizing the correct keywords is imperative to success because they allow you to reach the highest quality audience if implemented correctly, and increase conversions.
Pay-per-click advertising is a great option for any brand who has their campaign managed well. The cost of the fee that you pay when your ad is clicked is usually significantly cheaper than the amount made on a conversion to a product or service, which allows for low-risk advertising with a high return rate compared to traditional media costs.
To improve the quality of a PPC campaign, negative keywords are added, which increase the effectiveness of relevancy in searches. Negative keywords also offer the benefit of saving money by streamlining your campaign.